Lee Abrams: The New Mainstream
America appears broken on many levels. In fact, the whole world needs therapy. The voice of sensibility is muted by the insane effects of uncertainty and unrest
The solutions to calm a crazed planet will likely emerge when institutions sync up with the realities of the new mainstream, led by independent thinkers with the knack of creating ideas that connect with the new mainstream. Some will be discovered and corrupted by the traditionalists while others will stay true and find ways to create change that’s in harmony with the era. Maybe a few will succeed. It’s the era of the big idea from the world changing Amazon’s or Musk’s to the more granular that merely change industries of all sizes
We’ll never return to the past but we sure can make the future more interesting with a chance for a return to mass optimism.
But we are in the time of average and an adherence to the old playbook being acceptable and even encouraged. All in a period of massive change. It’s why I use the term NEW mainstream. The old mainstream is a relic of past decades that defined what is average, yet media, is living in and targeting the old mainstream.
We are seeing it in aerospace, technology, distribution and some commerce. In most other areas, not so much. Information presentation (news) and media standing out as being locked into the past.
For example, in news, without new thinking being generated, organized and presented, informational insanity creeps in:
Mindless conspiracy theories fueled by social media. Some, if not most, are beyond ridiculous presented by “truthers.” Low IQ theater at its finest
Magnet news sources that draw individuals that may skew a certain direction, plummeting into the extremity mode.
Lies. Plain and simple. Amplified by compelling presentations along with the magic of photoshop and other modern transformation tools.
Safe and comfortable presentation/production at a time when things aren’t safe and comfortable…sameness in an era of change. One solution resides in the new ways of presenting information…that connects…to the new mainstream. New thinking. New approaches. Newness that touches the nerve center of the new mainstream. Marrying extreme journalism with extreme creative and unafraid of reality — the good, bad and ugly is one way.
In whatever the endeavor, the barriers of tradition are mighty and well defended, but the possibilities are endless for those focused over the horizon. 2022 will be a good time to bend culture into the shape of now.
To learn more about Lee Abrams, click here. And Lee recommends these links to better understand the need for change in media right now.